What started as a quality product with an underwhelming brand presence quickly became a full creative overhaul. Frio Vodka had the clean, crisp spirit. What it needed was a story, a voice, and a look to match.

Drawing inspiration from its namesake, the iconic Frio River, our team redefined the brand through bottle design, visual identity, tone of voice, cocktail development, and campaign messaging. I helped shape the brand story and voice, developing the messaging and copy that carried the concept across each touchpoint.

The result was a brand that felt as pure and intentional as the vodka itself, earning ADDY recognition along the way.

MY ROLE: Brand Strategy • Concepting • Copywriting • Campaign Messaging